John Barnes in Dubai with Premier Inn

John Barnes in Dubai with Premier Inn

Legendary England and Liverpool footballer John Barnes and Simon Leigh, Managing Director, Premier Inn MENA team up as Britain’s biggest hospitality brand kicks off its 2022/2023 football marketing campaign. Barnes is in Dubai with Premier Inn for a weekend of football, filming and fans, including hosting Saturday’s Everton-Liverpool derby at Premier Inn Al Jaddaf.

Preferred Hotels & Resorts appoints Lori Strasberg as new VP marketing

Preferred Hotels & Resorts appoints Lori Strasberg as new VP marketing

Lori Strasberg has been appointed Preferred Hotels & Resorts’ senior vice president of marketing, reporting to Cheryl Williams, chief revenue officer. In her new role, she will work with the brand’s global marketing and loyalty teams to deliver new e-commerce initiatives, cooperative hotel marketing programmes, like-minded brand partnerships, and exclusive bank card rate programmes to contribute to the brand’s development and revenue goals.

Ethiopian Airlines bucks regional trend with profit surge

Ethiopian Airlines bucks regional trend with profit surge

Ethiopian Airlines, the leading African flag carrier, on Wednesday reported a surge in profit for the last financial year, in sharp contrast to the ailing fortunes of other airlines in the region. The state-owned airline saw a 79 percent jump in revenue to $5 billion for 12 months to July while profit skyrocketed 90 percent to $937 million